Everyone knows China’s prowess when it comes to international trading and small commodities. However, China’s Yiwu Futian Market is lesser-known. The market, also known as Yiwu International Trade City, is the ultimate wholesale market for all international and local traders.

From cosmetics to sportswear, Yiwu Futian caters to all sorts of industries. However, without a middleman, it is quite difficult to navigate the market. First-time visitors will need a sourcing agent to help them find things, translate, and get reasonable rates.

Still, even with a sourcing agent, it’s smarter to equip yourself with relevant knowledge about the market. In this article, you’ll find a complete guide to the Yiwu Futian market. 

Here’s everything you need to know:

What Is the Yiwu Futian Market?

Founded in 1982, Yiwu Futian is China’s largest wholesale market for small-scale commodities. It has over 75,000 vendors, selling both raw materials and finished goods. Both locals and tourists scour the marketplace in the hundreds of thousands every day.

At 5.5 million square feet, the trading center is easily the largest international business hub in the province. Moreover, according to the World Bank, it’s the world’s largest small commodity wholesale market.

If you’re looking to purchase wholesale products from the market, here’s what you should consider:

Products

Firstly, you need to evaluate the products. As mentioned, the market has multiple vendors, so you have multiple browsing options. Jump to the product categories section of this article to find an in-depth breakdown of all the products the market offers.

However, be mindful; most shops in the market don’t have catalogs. This is because most products are upgraded or sold out quickly. Moreover, to get samples, you must seem trustworthy and pay a sample fee.

Therefore, if you’re browsing products for the first time, you should visit the market yourself. In this way, you can develop a relationship with potential vendors.

More than that, you can also evaluate the different mix of products. Thanks to the large range of options, this practice is very common in the market.

For example, if you’re designing a sportswear line, you can mix and match different raw materials from different vendors. This will reduce costs and give you a more high-quality finished product.

Pricing

It’s challenging to navigate wholesale prices, especially if it involves overseas payments. Overall, there are only three key things to know about pricing in Yiwu Futian.

Firstly, all default prices are Ex Works (EXW) as opposed to Free On Board (FOB). Your payments will only cover shipment from the supplier’s factory to a designated warehouse.

If you require a FOB payment, you will need to pay at least 10% more to cover in-land freight and transport costs. The supplier will then send your shipment to the nearest port.

Secondly, many vendors sell the same products. As such, if you browse different vendors, you’ll get a better deal. Overall, the price difference only varies between 5% and 10%.

If the price difference exceeds 10%, carefully assess the product quality. Most vendors won’t give larger discounts than that as the standard profit margin is between 5-10%. On your part, don’t ask for discounts bigger than 20%. Otherwise, you’ll seem insincere.

Lastly, many vendors don’t have a minimum-order-quantity (MOQ). This doesn’t mean you can buy retail products. It simply means you must order enough cases, so the profit exceeds the delivery freight costs.

Sourcing

Another significant consideration is sourcing. If you are ordering stock from abroad, how will you go about sourcing your products?

You can hire a sourcing agent, but there are some disadvantages to doing so. For instance, unless your sourcing agent is completely trustworthy, things can go dreadfully wrong.

Your order quantity, type, and quality can all be compromised. You can get scammed and lose your money.

Therefore, when hiring a sourcing agent, ensure they are reliable and reputable. You can ask them to verify their details and look for customer testimonials. If you receive a reference from someone you know, that’s more ideal.

Sourcing agents do have their benefits, though. For example, most vendors in the Yiwu Futian market don’t speak English. As such, sourcing agents can help you with the language barrier.

In-Person Market Etiquette

If you’re visiting the market in person, there are a few rules you should follow. For example, it is disrespectful to take pictures without permission. Therefore, you should always ask before you take photos of any products.

Similarly, you can’t smoke outside the designated smoking area. It is illegal to do so. As such, if you want a cigarette, you should locate the smoking room.

Most vendors value their business relationships. Therefore, you must be willing to establish a long-term relationship with your selected vendor. They’ll be more receptive to you in that way.

Lastly, when visiting the market, always wear relaxed clothes and athletic shoes. It’s harder to navigate the large span of the Yiwu market without comfortable clothing. If you’re anticipating getting samples, carry a backpack or small, wheeling suitcase.

Where Is the Yiwu Futian Wholesale Market?

As per the name, the Yiwu Futian market is located in Yiwu County City. Yiwu City comes under the jurisdiction of Jinhua, which is in Central Zhejiang Province in East China.

Within Yiwu City, the market is located on Chengzhong Middle Road, which is the city’s main business district. The road intersects with Gongren W road and the Airport road.

One key landmark is Luobinwang Park, which is a major tourist destination. The Yiwu Futian market is near the South-west corner of the park.

Apart from Yiwu Futian, there are other wholesale markets in the area. Huangyuan Market, International Production Materials Market, and Xiaoyu Hardware are just a few examples. Unlike Yiwu, which sells small commodities, the other retailers specialize in large capital goods such as furniture and automation equipment.

If you’re having trouble finding the market, you can always use Google Maps. Alternatively, you can use the Yiwu Market Guide app, which is available for both Android and iOS users.

The Yiwu Market Guide app is very helpful in navigating the entire market. Not only does it help the user find the market with its in-built GPS, but it also provides a handy guide that lists all the products in every district. 

What Is Special about the Yiwu Futian Market?

Yiwu Futian is special because it caters to over 140 countries around the world. It is China’s most advanced wholesale market with several high-tech facilities.

For instance, the market’s modern infrastructure is built with solar energy generators and an intelligent rainfall collection system. In this way, the market can stay open regardless of the city’s weather conditions.

Each year, the market generates up to USD 200 million in imports and exports. It has an unmatched reputation in terms of both range and quality of products. 

The market caters to both small and large-scale businesses, aiding their growth. The market has multiple sellers unions, which aid the process of import and export. As such, if you order a shipment, you can access their services and reduce your wholesale costs.

Product Categories of Yiwu Futian Market

As mentioned, the market is divided into five main districts, all with different types of vendors. The fifth district is a recent addition, having been constructed in 2018.

All districts have four floors, which are split into different blocks. You can use escalators and cargo lifts to visit each floor.

If you visit the market or download the Yiwu Market Guide app, you can find a detailed list of vendors in each district.

On the whole, each district has the following allocation:

District 1

At 340,000 square feet, the first district is the smallest in size. It has around 10,000 shops and vendors.

However, apart from the market vendors, you’ll also find restaurants in this district. From Burger King to Pizza Hut, there are multiple fast food options.

Be mindful to bring cash, though. Most shops don’t accept international credit cards in this district.

Here’s the breakdown of products on each floor:

Floor NumberProduct TypeBlock Number
1st Floor– Flowers, plants, and related accessories (fittings, pots, watering equipment)
– Toys (regular, plush, inflatable, and electronic)Travel bags (suitcases and carry-ons)
A, B, & D
2nd Floor0 Hair accessories (ornaments, bands, clips, tiaras)
– Jewelry (all types)
C, D, & E
3rd Floor– Decor (for festivals, weddings, and home use)
– Porcelain products
– Crystal products
– Artworks
– Frames
– Jewelry
A, B, C, D, & E
4th Floor– Arts and crafts items (paints, canvases, brushes, color pencils, etc.)
– Flowers Floral accessories  
D & E

District 2

This district is known for its extensive showrooms and imported goods. Overall, it has around 11,000 shops spread over 600,000 square feet.

You can also find banks, currency exchange vendors, and telecom offices here. There are also some local food shops.

Within the building, you can find these sorts of products:

Floor NumberProduct TypeBlock Number
1st Floor– Rainwear (coats, umbrellas, polybags, boots)
– Travel bags (suitcases and carry-ons)
F
2nd Floor– Electrical equipment (machines, accessories, fittings)
– Locks (manual and electronic)
– Hardware and toolsVehicles
F & G
3rd Floor– Home appliances and gadgets
– Telecom equipment
– Clocks, wristwatches, and smartwatches
– Instruments
G
4th Floor– Hardware
– Electrical gadgets
– Locally-made goods
– Hong Kong goods
– South Korean goods
– Anhui goods  
G

District 3

The third district only has 7,000 shops. However, the shops have an extensive range of products for different industries.


This district mostly caters to cosmetic and beauty industries as well as fashion design. However, it also has office supply shops and sports equipment:

Floor NumberProduct TypeBlock Number
1st Floor– Glassware
– Stationery (pens, ink, pencils, books, papers, miscellaneous writing supplies)
H
2nd Floor– Office supplies (shredders, grouping tools, files, folders, other organizational tools)
– More stationery
– Sports equipment (balls, protective gear, uniforms, goal posts, nets, rackets, etc.)
H, L2, & L3
3rd Floor– Beauty salon & parlor equipment (chairs, stools, mirrors, trolleys, styling tools, and machinery)
– Cosmetics and skincare items
– Bath products Fashion design accessories (zippers, belts, buttons, lace,  sequins, etc.)
H & L3
4th Floor– More stationery and sports equipment
– More glassware
– More cosmetics and fashion accessories  
H

District 4

With a total area of 1,008,000 square feet, District 4 is the market’s largest district by far. It was opened in 2008, mainly catering to different sectors of the textile industry.

Currently, the district has around 19,000 vendors, which are divided in the following manner:

Floor NumberProduct TypeBlock Number
1st Floor– Socks FootwearEast
2nd Floor– Winter wear (hats, gloves, mufflers, knitted products)
– Day-to-day necessities (supermarket items including food and cleaning equipment)
East & West
3rd Floor-Clothing design equipment (sewing machines, needles, thread, tape)
– Unstitched fabric
– Lace
– Wool
– Towels
– Footwear
West
4th Floor– Clothing accessories such as belts, scarves, and ties
– Underwear
West & East

District 5

Lastly, this district is the newest addition to the Yiwu Futian market. It was constructed in 2011 and sells mostly imported products.

Since it’s the newest addition, it has the most modern infrastructure. The roof windows are automatic, and the interior is very high-tech and easy to navigate. The building doesn’t have any designated blocks.

Also, unlike the other districts, District 5 has five floors:

Floor NumberProduct Type
1st Floor– Imported goods from Hong Kong, South Korea, and Japan (includes traditional artworks, fabrics, and decorative items)
2nd Floor– Bedding, curtains, pillow casings, pillow fillings, quilts
– Chinese Knot
– DIY goods
3rd Floor– Fabrics
– Curtains
4th Floor– Vehicle accessories for motorcycles, cars, and heavy-duty trucks (tires, tool kits, seating covers, and more)
5th Floor– Automation products

Conclusion

In sum, you can easily take advantage of the Yiwu Futian market and its wholesale products. You simply need the right resources. From sourcing agents to GPS apps, the market has many sub-businesses dedicated to helping you find what you need.

On the whole, it’s essential to not let the size and scope of the market intimidate you. The market can be an integral resource, especially for smaller start-ups. Although the reasonable prices are a plus-point, access to a rich network of suppliers is the market’s ultimate perk. 

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