Are you looking forward to exporting your goods to international markets but you do not have the slightest idea how you can engage with clients?
Exporting is the art and science of gauging an international customer into buying your products and services. It is different from domestic trade, which is why it requires more attention to detail.
With the increase in globalization and shifting trends, setting websites for your export business is a proactive idea to engage with customers and be in the limelight.
Benefits of Setting up an Export Business Website
For starters, having a website for a business can increase the visibility of a brand. Exporters need to have some level of online presence so that their clients can gather required information directly from the website, which would increase the client’s trust in the exporter.
Having a website can also lend you more clients because of the interactivity. Generally, websites tend to make the transaction process easier for the clients given the features such as FAQs, help, details of the business etc.
Steps to Create a Globalized Website
It is important to set up a website to increase the attractiveness of your export business and make it more approachable for the clients. This article will provide key steps to create a globalized website for your export business.
1. Choose a Domain Name for Your Website
Domain name refers to the online address for your website through which potential clients and customers will search your website online.
A domain name is also a way to create a first impression and leave an impact on your clients; therefore, the best practice is to choose a domain name that best represents your company and is easy to remember. Some common examples of domain names are:
One can access domain names from certain websites.
2. URL for Different Types of Site–Multi Regional and Multilingual
Multi-regional sites are those sites that target customers belonging to different geographic regions. Meaning as an exporter, your target clients belong to different regions of the world.
Similarly, multilingual websites are those websites that offer content in more than one language. There are ways through which one can manage multilingual sites for their client’s benefit:
- According to Google recommendation, using a different URL for a different language is a better option instead of having the user go through his browser setting to change the language of a website.
- Another option is to let the website user switch to another language according to his preference with the help of a hyperlink.
3. Do Your International SEO and Geo-Targeting
SEO, search engine optimization, refers to a set of activities or tools that may increase a website’s presence for its audience.
Use your marketing resources on SEO and geo-targeting to ensure that your clients can have access to the right type of content, and it will increase the effectiveness of your content.
4. Register Your Website with Search Engines
Search engines such as Google do not require a website to register itself and will automatically show your website’s content.
There are some countries where people prefer other search engines, and those engines may require you to register. Identify which search engine is preferred by the people in your target market and register yourself.
5. Localize Your Content
It is a general marketing approach that when you want to sell a house, you bake cookies; the aroma of which would make the clients feel at home. Similarly, when you open a brick and mortar store, every detail accounts for the final consumer experience such as lighting, aisle space, music, scent etc.
In case of a website the case is much similar. Majority of customers are likely to buy from websites that are in their native language. Localization is not similar to translation because when localizing, one has to consider every aspect of their website and change it in accordance to the country they are targeting.
A localization strategy works better than an internationalization strategy but many businesses end up using combination of both.
In the final stage add the information such as payment method that you will be accepting along with guidelines that you may consider necessary.
Features That One Should Consider While Developing the Design for Website
- Create a website that is easy to access and understand. Many clients may not be proficient with the use of social media therefore having a needlessly complicated website may not be suitable.
- Provide all the details regarding your venture to connect better with your clients. This may involve how you started your business, your partners, vision and mission statement etc.
- Make visually appealing headings and add images wherever necessary.
- Add a section of frequently asked questions to avoid answering the same questions twice, and clients will also benefit from having information at their disposal.
- Incorporate CSR (corporate social responsibility) practices in your website. Many clients are intrigued when they learn about your business practices.
Add testimonials of former business partners who had a pleasant experience importing goods from your company.
A cross border venture of any sort can be full of uncertain outcomes but having a website may reduce the inadmissible outcomes. Having a global website will bring your export business one step closer to your potential international clients, and you can cater to their needs and solve their problems in a better way.