3: More Intelligence

Refining Your Target List of Overseas Markets
(Runtime: 15:11 minutes)

In this 3rd session of Export-U2 we will explain how secondary market intelligence can help you refine your list of potential overseas markets to a manageable number ---  usually a short list of just the 3 to 5 top markets. We will show how you can take into account a wide range of critical ”soft” data that does not easily lend itself to numeric analysis, including political, economic, and cultural factors.

Rick MartinRick Martin, who teaches this session, is Director of the Georgia SBDC International Trade Center: He has over 25 years experience in international business in both the public and private sectors. As Regional Director for a food processing equipment manufacturer, he established and developed distribution networks in Latin America and the Asia/ Pacific region. He served as Assistant Director for International Trade with the Georgia Department of Economic Development. As an international trade consultant with University of Georgia's International Trade Center, Rick provides one-on–one trade consulting services to Georgia companies. In this role, he also develops export education programs for Georgia's business community. He is also a Certified Global Business Professional.

Supporting Materials: PDF copies of the slides in this presentation are available for free download in the “Resources” section of this website. Requests for copies of the original PowerPoints will be considered on a case-by-case basis. All material herein are copyrighted by the Small Business Development Centers of the University of Georgia.


  1. You Ready?      2. Mkt. Intelligence       3. More Intelligence        4. Costing        5. Mkt. Approach         6. Tradeshows        7. Incoterms       8. Payment        9. SBA Financing       10. Websites       11. Risk Mgmt.       12. Documents