2: Market Intelligence  

Finding Profitable Overseas Markets
(Runtime: 15:26 minutes)

In this 2nd session of Export-U2, we will explore how to gather meaningful intelligence on overseas markets, to find which ones are best suited to your product. This is a critical first step toward finding profitable overseas sales. It can help you maximize opportunity, minimize risk, and ensure the success of your international business venture. Our goal is to explain what you need to consider, sources for the data, and how you can make sense oof it all.

Bob ErwinBob Erwin, who teaches this session, is Senior International Business Consultant with the University of Georgia SBDC International Trade Center. He has over 30 years of experience in the field of international trade. Prior to joining UGA he held numerous senior positions in government and industry, and has worked in over 25 countries. Previous positions include: Commercial Vice Consul with the British Consulate General -Atlanta; Executive Director of the American Building Products Export Council- Washington, DC; and Director of the International Trade Division of the Georgia Department of Industry, Trade & Tourism. Mr. Erwin is a registered architect and holds a B.A., B.Arch, and M.Arch from Syracuse University. He has also served as President of the National Association of  Small Business International Trade Educators (NASBITE). He is a NASBITE  Certified Global Business Professional, and a NASBITE Distinguished Fellow.

Supporting Materials:  PDF copies of the slides in this presentation are available for free download in the “Resources” section of this website. Requests for copies of the original PowerPoints will be considered on a case-by-case basis. All material herein are copyrighted by the Small Business Development Centers of the University of Georgia.


1. You Ready?      2. Mkt. Intelligence       3. More Intelligence        4. Costing        5. Mkt. Approach         6. Tradeshows        7. Incoterms       8. Payment        9. SBA Financing       10. Websites       11. Risk Mgmt.       12. Pro-Formas